As Creative Director at Perspective Consult Ltd, Sonia Humura leads the creative vision behind PCL’s client campaigns, internal products, and brand. With a strong belief in the power of insight-driven storytelling, Sonia helms our Creative team as they transform strategy into compelling ideas, content, and experiences that connect with audiences and inspire action.
Sonia brings together creativity, strategy, and innovation to develop work that is both culturally relevant and commercially meaningful. As a creative leader, Sonia also guides PCL’s growing team of designers, writers, content specialists, and digital creatives, fostering a culture of collaboration, excellence, and continuous innovation.
At PCL, Sonia is passionate about creating work that does more than capture attention – it shifts behaviour, strengthens brands, and creates lasting impact.
