Co-founded Perspective Consultancy Limited in 2021 and leads the firm’s client services practice, directing strategy, messaging and delivery for clients across government, financial services, health, hospitality and the creative industries- leading national campaigns and product launches for public and private sector organisations.
Sandra trained as a storyteller before she advised others on theirs. After completing an MA (Joint Honours) in French and English Literature at the University of Edinburgh, with an ERASMUS exchange at Université Paris IV (Sorbonne), she joined CNN in Nairobi and produced features for African Voices, African Start-Up, Marketplace Africa and One Square Meter from 2013 to 2016. Her work producing the Westgate siege coverage for senior correspondent Arwa Damon earned a Gracie Award nomination. She served as official writer for the World Economic Forum on Africa in Kigali in 2016 and has contributed on a freelance basis to publications across the continent.
Her creative work extends that storytelling into curation and design. In 2024 she curated a national exhibition on the history of Uganda’s civil ‘Bush’ war and her design label IHATO won the British Council’s Creative DNA programme. Sandra also brings a board and investor perspective to her work, having served on the boards of JETSET FForex Bureau, the American Chamber of Commerce in Uganda and the African Tourism and Environment Initiative.
Each part of that experience shapes how she runs client services at PCL. Sandra knows how editors decide what makes the news, how audiences respond to culture and design and what boards and investors need to hear, and she brings all three to every account.
