Keith David Ian Ashaba is a business development and experiential marketing executive with experience building commercial partnerships, shaping growth strategies and delivering high-profile client engagements. As Director of Business Development at Elolam Transformers Uganda, he leads expansion initiatives and stakeholder relationships across East Africa’s power sector. He also serves as Marketing Director at Malembe Lifestyle, where he develops premium event concepts and integrated brand experiences. His background spans strategic advisory, public-private engagement, logistics and cross-cultural communication. An MBA graduate with advanced Mandarin proficiency, Keith brings PCL commercial insight, relationship-building strength, practical delivery expertise and board oversight as a Non-Executive Director.
